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Facebook’s “See First” Function Can Boost Your Customer Interaction

Facebook’s “See First” Function Can Boost Your Customer Interaction

Are Facebook’s algorithms getting you down? Reports say it will only get worse as time goes on—and it’s fairly safe to assume that’s double for those of us in the gun and outdoor space. But there is one nifty tool you can use to ensure your posts are always seen by your fans, Facebook’s “See […]

Retailer Seminar Shows How Understanding Customer Segments is Key to Better Sales

Retailer Seminar Shows How Understanding Customer Segments is Key to Better Sales

Your customers are each as different from one another as can be. Yet, as humans, groups of us tend to buy in similar manners. Understanding those groups—or customer “segments”—is crucial to setting and meeting store performance goals. As most of you know, NSSF spends significant time researching the ins and outs of our firearms industry. […]

Retailer Seminar Shows How Understanding Customer Segments is Key to Better Sales

Retailer Seminar Shows How Understanding Customer Segments is Key to Better Sales

Your customers are each as different from one another as can be. Yet, as humans, groups of us tend to buy in similar manners. Understanding those groups—or customer “segments”—is crucial to setting and meeting store performance goals. As most of you know, NSSF spends significant time researching the ins and outs of our firearms industry. […]

Marketing Innovator Gerry Katz Joins Executive Management Seminar Speaker Lineup at 2017 SHOT Show

Marketing Innovator Gerry Katz Joins Executive Management Seminar Speaker Lineup at 2017 SHOT Show

We have just received news that Gerry Katz, one of the most well-regarded marketing minds in America today, has agreed to speak at SHOT Show’s newest educational forum, our 2017 Executive Management Seminar. Currently serving as vice chairman of Waltham, Massachusetts-based Applied Marketing Science, Katz is a recognized authority in the areas of innovation, new […]

Marketing Innovator Gerry Katz Joins Executive Management Seminar Speaker Lineup at 2017 SHOT Show

Marketing Innovator Gerry Katz Joins Executive Management Seminar Speaker Lineup at 2017 SHOT Show

We have just received news that Gerry Katz, one of the most well-regarded marketing minds in America today, has agreed to speak at SHOT Show’s newest educational forum, our 2017 Executive Management Seminar. Currently serving as vice chairman of Waltham, Massachusetts-based Applied Marketing Science, Katz is a recognized authority in the areas of innovation, new […]

Branding Expert Ken Schmidt is Keynote Speaker at 2017 SHOT Show Executive Management Seminar

Branding Expert Ken Schmidt is Keynote Speaker at 2017 SHOT Show Executive Management Seminar

I am pleased to announce that Ken Schmidt, former Director of Communications for the iconic motorcycle brand Harley-Davidson, will be hosting the keynote presentation at SHOT Show’s newest educational forum, our 2017 Executive Management Seminar. Schmidt first began working with Harley-Davidson in 1985, a time when the maker was struggling to remain relevant. With Schmidt’s […]

Branding Expert Ken Schmidt is Keynote Speaker at 2017 SHOT Show Executive Management Seminar

Branding Expert Ken Schmidt is Keynote Speaker at 2017 SHOT Show Executive Management Seminar

I am pleased to announce that Ken Schmidt, former Director of Communications for the iconic motorcycle brand Harley-Davidson, will be hosting the keynote presentation at SHOT Show’s newest educational forum, our 2017 Executive Management Seminar. Schmidt first began working with Harley-Davidson in 1985, a time when the maker was struggling to remain relevant. With Schmidt’s […]

Champion Shooter Julie Golob Takes on Social Media in 2017 SHOT Show Retailer Seminar

Champion Shooter Julie Golob Takes on Social Media in 2017 SHOT Show Retailer Seminar

If you’ve been involved in the firearms industry or shooting sports for as little as a day, you’ve undoubtedly heard of Julie Golob. One of the most accomplished professional shooters in the world, with more than 120 championship titles in international, national and regional marksmanship competitions across seven different shooting disciplines, she is also a veteran […]

NSSF Welcomes OSHA Expert Erica Moncayo to Fall Lead Management and OSHA Compliance Workshop Speaker Lineup

NSSF Welcomes OSHA Expert Erica Moncayo to Fall Lead Management and OSHA Compliance Workshop Speaker Lineup

Erica Moncayo will be presenting a seminar dedicated to all things OSHA as they relate to firearms ranges at the 2016 fall Lead Management and OSHA Compliance Workshop. The workshop will take place October 16-18, in Minneapolis, Minnesota.

NSSF Welcomes OSHA Expert Erica Moncayo to Fall Lead Management and OSHA Compliance Workshop Speaker Lineup

NSSF Welcomes OSHA Expert Erica Moncayo to Fall Lead Management and OSHA Compliance Workshop Speaker Lineup

Erica Moncayo will be presenting a seminar dedicated to all things OSHA as they relate to firearms ranges at the 2016 fall Lead Management and OSHA Compliance Workshop. The workshop will take place October 16-18, in Minneapolis, Minnesota.