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Branding Expert Ken Schmidt is Keynote Speaker at 2017 SHOT Show Executive Management Seminar

Branding Expert Ken Schmidt is Keynote Speaker at 2017 SHOT Show Executive Management Seminar

I am pleased to announce that Ken Schmidt, former Director of Communications for the iconic motorcycle brand Harley-Davidson, will be hosting the keynote presentation at SHOT Show’s newest educational forum, our 2017 Executive Management Seminar. Schmidt first began working with Harley-Davidson in 1985, a time when the maker was struggling to remain relevant. With Schmidt’s […]

Branding Expert Ken Schmidt is Keynote Speaker at 2017 SHOT Show Executive Management Seminar

Branding Expert Ken Schmidt is Keynote Speaker at 2017 SHOT Show Executive Management Seminar

I am pleased to announce that Ken Schmidt, former Director of Communications for the iconic motorcycle brand Harley-Davidson, will be hosting the keynote presentation at SHOT Show’s newest educational forum, our 2017 Executive Management Seminar. Schmidt first began working with Harley-Davidson in 1985, a time when the maker was struggling to remain relevant. With Schmidt’s […]

Instagram Part I—How to Pair This Vivid Platform with 5 Social Media Apps To Boost Your Business

Instagram Part I—How to Pair This Vivid Platform with 5 Social Media Apps To Boost Your Business

One of the newer social media platforms available to retailers is one that turns out to be a perfect fit for retailers and ranges is Instagram. From the images you’ve taken when teaching someone how to shoot for the first time to a pic of another happy customer or showcasing the latest firearms, all are […]

Handling Social Media’s Negative Side

Handling Social Media’s Negative Side

Uh-oh, a quick review of your social media accounts tells you the dreaded “Pitchfork Nation” has visited your pages. They left a mess in their wake, with comments unflattering to your business. You know what you want to do, especially when you know the criticisms are unfounded and the comments are otherwise rude, but what should you do as a business owner or professional?