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Facebook’s “See First” Function Can Boost Your Customer Interaction

Facebook’s “See First” Function Can Boost Your Customer Interaction

Are Facebook’s algorithms getting you down? Reports say it will only get worse as time goes on—and it’s fairly safe to assume that’s double for those of us in the gun and outdoor space. But there is one nifty tool you can use to ensure your posts are always seen by your fans, Facebook’s “See […]

Champion Shooter Julie Golob Takes on Social Media in 2017 SHOT Show Retailer Seminar

Champion Shooter Julie Golob Takes on Social Media in 2017 SHOT Show Retailer Seminar

If you’ve been involved in the firearms industry or shooting sports for as little as a day, you’ve undoubtedly heard of Julie Golob. One of the most accomplished professional shooters in the world, with more than 120 championship titles in international, national and regional marksmanship competitions across seven different shooting disciplines, she is also a veteran […]

Emoji Swap Shows We are in an Anti-Gun Culture War

Emoji Swap Shows We are in an Anti-Gun Culture War

Last week, Apple announced that the next update to its emoji catalog would style the “gun” icon as a toy, rather than a pistol.

Emoji Swap Shows We are in an Anti-Gun Culture War

Emoji Swap Shows We are in an Anti-Gun Culture War

Last week, Apple announced that the next update to its emoji catalog would style the “gun” icon as a toy, rather than a pistol.

Instagram Part III—Running Instagram Contests to Attract Customers

Instagram Part III—Running Instagram Contests to Attract Customers

In the first part of this Instagram series, I shared five apps you should download (all free, too!) to help grow your business on Instagram. In Part II, we discussed hashtag best practices. Now I’m going to discuss running a contest on Instagram to attract followers and engage with your audience. Running a contest on […]

Instagram Part III—Running Instagram Contests to Attract Customers

Instagram Part III—Running Instagram Contests to Attract Customers

In the first part of this Instagram series, I shared five apps you should download (all free, too!) to help grow your business on Instagram. In Part II, we discussed hashtag best practices. Now I’m going to discuss running a contest on Instagram to attract followers and engage with your audience. Running a contest on […]

Instagram Part I—How to Pair This Vivid Platform with 5 Social Media Apps To Boost Your Business

Instagram Part I—How to Pair This Vivid Platform with 5 Social Media Apps To Boost Your Business

One of the newer social media platforms available to retailers is one that turns out to be a perfect fit for retailers and ranges is Instagram. From the images you’ve taken when teaching someone how to shoot for the first time to a pic of another happy customer or showcasing the latest firearms, all are […]

Handling Social Media’s Negative Side

Handling Social Media’s Negative Side

Uh-oh, a quick review of your social media accounts tells you the dreaded “Pitchfork Nation” has visited your pages. They left a mess in their wake, with comments unflattering to your business. You know what you want to do, especially when you know the criticisms are unfounded and the comments are otherwise rude, but what should you do as a business owner or professional?